The 2010 FIFA World Cup kicks off in South Africa on June 11. While you can watch it streaming for free if you happen to be on Optus, you can also get your geek on by tracking the results in your own spreadsheet.
If you want four channels of TV snow sports goodness (and the ability to watch online as well), Foxtel has been happy to charge you $65 for the privilege. But now it turns out some customers are being given the bundle for nothing.
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It’s been an unusually busy couple of weeks for sports-related announcements, but this is potentially the biggest: YouTube has signed a two-year deal with Indian Premier League cricket to stream its matches online. That’s quite important even if you find the thought of watching cricket unbearably tedious (yes, my biases are showing), since it could give you a good reason to ditch your pay TV subscription.
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We’ve seen free broadcasting of sports to mobile phones (the forthcoming FIFA 2010). We’ve seen iPhone-specific apps for watching sports on mobile phones (Cricket Live). And now we’ve seen an Android-specific augmented reality app for the Australian Open tennis tournament.
Approaches to broadcasting sports on mobile phones differ. Promising free streaming to users of a particular network is pretty common (see FIFA, for instance). However, charging both for the stream and the application, as Vodafone’s Cricket Live for iPhone does, is a rather less common tactic.
Optus’s plan to offer free live streaming to mobile phones from the 2010 World Cup for its customers obviously gave it some ideas. It will also offer a free live stream of Channel Seven’s live coverage of the Australian Open tennis next month.