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When we rounded up all the store brand goods you could buy in a supermarket for less than a dollar earlier this week, I noted that Woolworths was charging more than Coles or ALDI for quite a few staple items and didn’t seem as committed to price-matching as it once was. It seems Woolworths has also belatedly noticed this trend — some of those items have now dropped back to the same price as its rivals.
There’s no shortage of coverage about how Australians pay more for the exact same product compared to their US counterparts. We know, for example, that tech giants (like Apple and Microsoft) overcharge Australians for hardware. We also pay more for downloads. And if you look outside of tech, Australians pay more than Americans for just about anything — everything from fashion to watching a movie in a theatre. This article is about another area in which we pay more: decorating our homes.