When Google purchased US restaurant guide provider Zagat back in September 2011, I mentally filed it on the long list of Google services that we would never see in Australia. So Google’s announcement that it is surveying Sydney residents ahead of launching a local Zagat presence caught me by surprise.
Sometimes there are more obvious tell-tale signs of fake online reviews, but product manufacturers are getting more creative. As the New York Times points out, you sometimes need to dig a little deeper into the actual language to detect an impostor.
Web-based movie review index FlixPulse might not provide the voice of rationed wisdom on how good a movie is, but it’s a nifty way to see what the uber-connected Twitter community has to say on it. Real humans scan through film mentions across the short-messaging community, then group them into good, bad, or indifferent piles to compile a percentage. Of course, most people aren’t going to Twitter about movies they found only reasonably good, but it’s a great conversation starter and, occasionally, a refreshing dip in the schadenfreude pond. FlixPulse [via Download Squad]