Persuasion

Work

Science Reveals What You Need To Do To Talk People Into Anything

8:15AM May 17, 2011 | Alasdair Wilkins

When you’re persuading someone to do something, what you say isn’t necessarily as important as how you say it. If you want to sound convincing, it’s all about sounding as natural as possible…or at least learning how to fake it. More »


Work

“Information Is Useless To Those Determined Not To Read It”

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8:30AM December 31, 2010 | Angus Kidman

It would be nice to think that people are rational and can be persuaded to change their minds when presented with evidence. In reality, we’re often irrational and cling to our prejudices despite voluminous information to the contrary — and when that happens, the most sensible strategy is just to walk away. More »


Communicate

Use Three-Part Lists For Maximum Persuasion

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1:02PM July 15, 2009 | Angus Kidman

Need to write a convincing presentation for work? The secret might just be saying the same thing three times. Not once, not twice, but three times. More »