We’re big fans of free software generally, but the question often arises: how do companies that build free tools professionally make any money? At a press event today, Nitro PDF (the Aussie company which makes our favourite free PDF reader and editor) shared some figures which provide an insight into how the ‘freemium’ approach works.
Nitro PDF Reader has long been our favourite Windows PDF tool at Lifehacker AU, offering bloat-free options for both viewing and editing PDF files. Version 2.1 makes a bunch of improvements, including adding selection tools to its browser plug-in and expanding the zoom option to offer sizing between 1 per cent and 6400 per cent.
