There’s no shame in admitting that you occasionally Google yourself; it’s worth keeping an eye on what the internet has to say about you. But if you’re manually searching your name on Google, revisiting blog posts you’ve commented on to see if anyone’s replied to what you’ve said, and searching for (non-@)mentions of your company on Twitter, you’re wasting a lot of time. Instead of sitting in front of your computer for an hour a day just to satisfy social curiosity, you can automate the process—and turn your ego search into an ego watch, instead. Here’s how.