Work

Weak Evidence Leads To Bad Decisions

When you’re asked to make a decision after having heard “weak” evidence (that is, accurate information that only marginally raises the probability of an outcome), you’re much more likely to make the wrong decision regarding an outcome—and be more pessimistic about the supported outcome—according to experiments performed by cognitive scientist Philip Fernbach.


March 4, 2011
Work

How Difficult Decisions Trick Your Brain Into Thinking They’re Important

Have you ever stood in the supermarket, deciding between two different types of toothpaste, when suddenly you realise you’ve been there for ten minutes? Here’s how you’re being tricked into thinking small decisions are actually important.


January 9, 2011
Work

Reality-Test Your Ideas By Pretending They’re Stupid To Avoid Bad Choices

Hindsight is 20/20, as they say, so when you act on a terrible idea it seems obvious after the fact. Fortunately, your imagination can help predict whether or not your ideas are really dumb or really brilliant.


January 5, 2011
Work

Resolved: Make Better Decisions In 2011

Looking back on your choices last year, you may have made some good decisions and some bad ones. As you take on 2011, here are our favourite methods to aid in better decision making.


December 28, 2010
Work

Avoid Added Stress By Just Deciding And Moving Forward

Because our brains have a way of creating a synthesised happiness when we don’t get what we want, it’s often hard for us to make a “wrong” decision. As a result, you’re better off just deciding and moving forward.


December 7, 2010
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Don’t Make Important Decisions Until Your ‘Decision Time’

Often we’re pressured to make decisions before we’re ready, or we take too long because we feel we’re not. Setting a time for important decision-making can solve both problems by providing time to think and a time when you have to decide.


December 5, 2010
Work

Use Probability To Win Coin Flipping Games

If you’re going to wager a bet on a set of coin tosses (or at least over who drives to get the Chinese takeout) you can stack the odds in your favour with some mathematical magic.


May 19, 2010
Work

Illustrated Guide Explains Your Mind’s Decision Biases

You make decisions every day based on false assumptions about other people, immediate pay-offs, your memory versus imagination, and familiarity versus fondness, just to name a few. Want to learn more about your mind’s crazy decision engine? This illustrated guide can help.


February 15, 2010
Organise

Making A Tough Call

“When faced with two choices, simply toss a coin. It works not because it settles the question for you, but because, in that brief moment with the coin is in the air, you suddenly know what you are hoping for.” [Minimal]


July 29, 2009
Work

Use The Five Whys To Get Comfortable With New Ideas

New ideas and ways of thinking—or people who think differently than you do, for that matter—aren’t always easy to embrace. Instead of sticking with your knee-jerk reactions, better understand your reaction with the Five Whys.