Top Stories creativity
Distractions aren’t ideal for most tasks, but they serve a purpose when it comes to brainstorming. 99U suggests a simple rule of thumb: embrace distractions when it comes to generating ideas; embrace focus when it comes to implementing ideas.
The first step (always the hardest, right?) in solving a problem is recognising you have one. We’re all familiar with the feeling of grappling with a head-scratcher for longer than we’d like. It can take a while to connect the time we’ve lost staring at the screen with the fact that we’re stuck on something and it’s time to try a new approach.
It’s a stereotype, but many of us have made the assumption that scientists are a bit rigid and less artistic than others. Artists, on the other hand, are often seen as being less rational than the rest of us. Sometimes described as the left side of the brain versus the right side — or simply logical thinking versus artistic creativity — the two are often seen as polar opposites.
When you’re trying to come up with creative ideas, it helps to have some input like reading a book or listening to music. However, you should also give yourself some time to digest your thoughts in silence.