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	<title>Lifehacker Australia &#187; advertising</title>
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		<title>YouTube Using &#8216;Promoted Videos&#8217; For Advertising</title>
		<link>http://www.lifehacker.com.au/2009/10/youtube-using-promoted-videos-for-advertising/</link>
		<comments>http://www.lifehacker.com.au/2009/10/youtube-using-promoted-videos-for-advertising/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 03:30:46 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Communicate]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/?p=344703</guid>
		<description><![CDATA[
One of the perennial questions surrounding YouTube is &#8220;how will it ever make any money?&#8221; A partial answer to that question emerged this week with its Promoted Videos scheme, which lets individuals or companies buy keyword-style placement to promote video content.
The scheme uses the same Ad Words model that Google employs on its existing sites. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Component Pricing Rules Being Enforced</title>
		<link>http://www.lifehacker.com.au/2009/10/component-pricing-rules-being-enforced/</link>
		<comments>http://www.lifehacker.com.au/2009/10/component-pricing-rules-being-enforced/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 23:00:23 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Money]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[annoyances]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[saving money]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/?p=343148</guid>
		<description><![CDATA[Turns out those rules requiring advertisers to disclose every component of a price really have some teeth. Last week, the ACCC busted three travel agents for not fully publicising the total price of various deals.
Picture by jcolman
We reported back in May that new rules meant that advertisers could no longer list a partial price for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Clarity In Pricing: Ad Shonks To Get Slapped</title>
		<link>http://www.lifehacker.com.au/2009/05/clarity-in-pricing-ad-shonks-to-get-slapped/</link>
		<comments>http://www.lifehacker.com.au/2009/05/clarity-in-pricing-ad-shonks-to-get-slapped/#comments</comments>
		<pubDate>Thu, 14 May 2009 03:00:35 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Money]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[annoyances]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[saving money]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/?p=334895</guid>
		<description><![CDATA[There&#8217;s few things more annoying than seeing what looks like a good deal advertised, only to find the total cost is much higher. From the end of May, that should be less common as new changes to Australian law make it illegal to promote &#8220;component prices&#8221; without also making the total cost clear.
From 25 May, [...]]]></description>
		<wfw:commentRss>http://www.lifehacker.com.au/2009/05/clarity-in-pricing-ad-shonks-to-get-slapped/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Giving $75 Free Credit To New Advertisers</title>
		<link>http://www.lifehacker.com.au/2009/04/google-giving-75-free-credit-to-new-advertisers/</link>
		<comments>http://www.lifehacker.com.au/2009/04/google-giving-75-free-credit-to-new-advertisers/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 23:03:00 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Money]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/?p=333910</guid>
		<description><![CDATA[Been contemplating placing some Google AdWords ads? The search giant is offering a carrot to attract Australian businesses: $75 of free advertising.

Depending on the keywords you pick, $75 could vanish in a heartbeat or last all year. Google is pitching this as its own &#8220;small business stimulus&#8221;, though my inner cynic thinks that there might [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Ads Preferences Manager Has An Aussie Twist</title>
		<link>http://www.lifehacker.com.au/2009/03/google_ads_preferences_manager_has_an_aussie_twist/</link>
		<comments>http://www.lifehacker.com.au/2009/03/google_ads_preferences_manager_has_an_aussie_twist/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 22:00:49 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Fix]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/tips/2009/03/12/google_ads_preferences_manager_has_an_aussie_twist.html</guid>
		<description><![CDATA[
Even Google is finding it harder to make money in the current crisis, so it&#8217;s no surprise that the big G is pushing a new program that lets customers specify the kinds of advertisements they want to see served up by Google. You can specify which categories interest you (or opt out of the program [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ACCC Slams Dodgy Phone Ads</title>
		<link>http://www.lifehacker.com.au/2009/02/accc_slams_dodgy_phone_ads/</link>
		<comments>http://www.lifehacker.com.au/2009/02/accc_slams_dodgy_phone_ads/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 01:00:52 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Communicate]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[mobile phones]]></category>
		<category><![CDATA[phones]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/tips/2009/02/20/accc_slams_dodgy_phone_ads.html</guid>
		<description><![CDATA[
If you&#8217;ve often had the impression that phone advertising is only just up the moral scale from the bloke flogging you a cheap TV set in the local pub, you&#8217;re not wrong. The Australian Competition And Consumer Commission (ACCC), normally a highly restrained and legally minded body, has received so many complaints about dodgy phone [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Ads That Aussies Hate The Most</title>
		<link>http://www.lifehacker.com.au/2009/01/ads_that_aussies_hate_the_most/</link>
		<comments>http://www.lifehacker.com.au/2009/01/ads_that_aussies_hate_the_most/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 02:37:32 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Communicate]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[annoyances]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/tips/2009/01/05/ads_that_aussies_hate_the_most.html</guid>
		<description><![CDATA[
The Advertising Standards Bureau has released its list of the most-complained about ads of 2008, covering TV, print and billboards. To be frank, I haven&#8217;t seen most of them (which reflects my media consumption habits, I guess), but it&#8217;s interesting to note that even the most-complained about ad &#8212; the Kotex &#8216;beaver&#8217; campaign &#8212; only [...]]]></description>
		<wfw:commentRss>http://www.lifehacker.com.au/2009/01/ads_that_aussies_hate_the_most/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google tweaks Australian partner AdWords site</title>
		<link>http://www.lifehacker.com.au/2008/09/google_tweaks_australian_partner_adwords_site/</link>
		<comments>http://www.lifehacker.com.au/2008/09/google_tweaks_australian_partner_adwords_site/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 09:01:40 +0000</pubDate>
		<dc:creator>Angus Kidman</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[au]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.lifehacker.com.au/tips/2008/09/10/google_tweaks_australian_partner_adwords_site.html</guid>
		<description><![CDATA[
Huge numbers of individuals and companies rely on Google&#8217;s AdWords program to place advertising on their site, and many more use them to promote their businesses, but that doesn&#8217;t stop the Big G from occasionally tweaking its approach. Google Australia has revamped its Content partner page, claiming this will make it easier for advertisers to [...]]]></description>
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		<slash:comments>0</slash:comments>
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