It seems small and medium businesses (SMBs) in Australia are embracing technology. Around 74% of SMB owners are using at least one mobile or web-based app to run their businesses, with 7 in 10 using between one and six apps, according to a survey by Intuit. Here’s a breakdown of the results.
Intuit commissioned a survey covering 2000 SMB owners in the US, UK, Canada and Australia to find out their app consumption habits. Exactly 500 SMB owners were surveyed per country. Here’s a breakdown of the results for Australia:
- 74% of Australian small business owners are using at least one mobile or web-based app to run their businesses, leading the way compared to the US, UK and Canada.
- 7 in 10 Aussie small business owners use between one and six mobile or web-based apps to run their business.
- 81% of Aussie small business owners run their businesses in the cloud.
- 71% of Aussie small business owners use their smartphone for business.
- When it comes to choosing an app to use, finance apps are the most valuable for small business owners.
- Aussie small businesses report using banking/finance (51%) and payment (49%) apps more often than any other app used for work purposes.
- Improving cash flow (39%), customer invoicing and billing (40%) and time management/calendaring (37%) are among the top factors small business owners/managers consider when choosing an app for a business.
- Top three types of apps wanted by Aussie small businesses: Time management, Payroll management and Banking finance.
The main motivation for SMBs to adopt cloud apps is to increase their revenue. For app developers looking to break into the SMB market, it’s important to ensure your offering has functionalities that help business owners use fewer apps to achieve a better outcome, according to Intuit.
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