Cloud email services in the enterprise are still in their infancy with only 13 per cent of nearly 400,000 publicly-listed companies globally using them. But Microsoft is leading the charge with 8.5 per cent of the marketshare, according to analyst firm Gartner. While Google is the clear favourite for consumers with its Gmail offering, uptake for its enterprise cloud email service lags behind.
Email in the cloud image from Shutterstock
In the study by Gartner, only 4.7 per cent of the 400,000 companies that were examined used Google Apps for Work, which is Google’s enterprise cloud email and collaboration tools package. Microsoft’s Office365 suite, which includes Outlook, is favoured by larger organisations. More than 80 per cent of the companies using cloud email with revenue of over $US10 billion were using Office365.
“Google’s popularity is better among smaller companies, approaching a 50 percent share of companies with revenue less than $US50 million,” Gartner research vice-president Jeffery Mann said.
Nikos Drakos, another research vice-president at Gartner added:
“Companies considering cloud email should question assumptions that public cloud email is not appropriate in their region, size or industry. Our findings suggest that many varied organizations are already using cloud email, and the number is growing rapidly.”
Does your organisation use a cloud email service? If so, which one does it use and why? Let us know in the comments.