Ordering dessert might sometimes feel like a luxury, but it actually might be the wisest thing to order on the menu — at least in terms of return on investment.
Photo by Alexis Fam Photography.
The Washington Post notes that desserts typically aren’t as marked up as other dishes:
“Dessert needs good ingredients to taste good, but you can’t psychologically convince people to pay even $US20 ($27) for dessert,” [George Mason University economics professor Tyler] Cowen said. “You can’t really go cheap on it, but you really can’t charge extra either.”
Forbes, for that very reason, noted in 2011 that dessert is often a great deal — for diners.
Of course, the best way to save money on food is to eat at home, but if you’re dining out, perhaps don’t feel too guilty about ordering dessert — it’s probably a better value than that truffle oil-based dish.
Why many restaurants don’t actually want you to order dessert [The Washington Post]