The Kogan Principle: Pick Job Candidates Based On Their Email Domain

Trying to sort through a long list of job candidates? Entrepreneur Ruslan Kogan suggests using the email domain applicants use to help narrow down the field.

In an interview with BRW, Kogan suggests that people using Gmail will jump to the front of the queue when vacancies at Kogan are being assessed:

Kogan only considers CVs that come via Gmail, reasoning most tech-savvy people want Gmail’s functionality and speed. “We want people who are passionate about technology and using technology, not scared of change,” he says. “It might not be 100 per cent accurate but when you have one position and 250 applications you need to look at ways of doing things.”

In a subsequent Twitter comment, Kogan also suggested that anyone using their own domain was also demonstrating technical savvy. It’s a reminder that something as simple as your email address can influence your chances when applying for a job.

Hiring secrets of BRW Rich Lister Ruslan Kogan [BRW]


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