Building An App Is Not Always The Answer

During the time when I worked in IT, one of my least favourite situations was when the business showed up with a answer before they’d really understood their questions. Forrester vice president Josh Bernoff dives head-long into that territory, with a focus on mobile development in a recent blog post.

Phone picture from Shutterstock

Bernoff proposes using a methodology called the IDEA cycle. IDEA stands for

Identify when mobile will work for customers
Design the mobile engagement
Engineer the people, processes and platforms
Analyse the results and monitor for improvement

The entire process is a cycle so you continually look for ways to optimise the customer experience.

None of this will seem revolutionary. However, if you can get this sort of thinking to be part of your IT or mobility strategy and get the business to buy into it, you can help the business understand that “let’s build an app” is not always the answer when it comes to successfully executing a mobile strategy or experience for customers.

The IDEA Cycle — A Better Way To Think About Mobile Development [Forrester]


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