Last month, Google unveiled the Chromecast: a $US35 HDMI stick that can stream content directly to your TV, and it sold out nearly immediately due to the low price. We haven't been given a release date for the Chromecast in Australia yet, but in its current form it seems clear that despite its promise it will need some tweaking to beat rivals such as Apple TV or Roku.
Setup Is Easy Enough
How it works: The Chromecast has a very simple setup process, all things considered. For instance, you don't have any remote control. You need a smartphone, tablet or PC to use it. In most situations, this would cause some set up problems for a device with no native input.
Fortunately, the Chromecast pairs directly with your control device for the initial setup. It sends you to a webpage where you'll either download an app or browser extension to conduct the initial pairing. Once you've entered your Wi-Fi password, it just sits on your network waiting for you to send something to the big screen.
How it's different: The Apple TV, Roku and other similar devices provide a set up process nearly as simple as the Chromecast. It's easy enough to enter Wi-Fi information, although other boxes typically require you to sign in to your various accounts to stream content. The Chromecast doesn't ask for any account info because you're already logged in to the apps you're using on the remote device. In that sense, the Chromecast is a little faster to set up. However, logging in to accounts is also a problem you'll only deal with once on boxes like the Roku.
In my own experience, setting up the Chromecast was simple. However, others (including our own Adam Dachis) have reported some difficulty getting it to work while using both a Mac and a Nexus 7. So be warned: your mileage may vary.
The Supported Apps Are Great
How it works: Once you have everything set up, any connected device in the house can send videos to the TV. Users don't have to log in, enter any code, or join a group. Once your Chromecast is on the Wi-Fi network, every device on that network is effectively a remote.
If you're using a supported app, it works really well. Right now, the Chromecast only officially works with Netflix, YouTube, Google Play Music and Movies. Netflix is obviously officially a no-go for Australian users, but if you've used a VPN to fake your way into US access, it should still work OK.
Each of these apps have a button in the Action Bar that will connect to the Chromecast and allow you to start streaming content. It doesn't actually transfer video from your device to the TV, though. If it's available via a server, the Chromecast will elect to get it straight from the source directly, which aids performance.
Most of the apps work well, but YouTube especially shines. Multiple users can connect to the Chromecast (though it will interrupt a video if you are watching as they join). Each person can play and pause the stream as well as add videos to the active playlist. This highlights a distinct potential advantage of Chromecast: remotes aren't just remotes. They're interactive mini-apps within the main apps themselves. If developers can leverage this, the Chromecast could offer much more than the typical set-top box. Unfortunately, only YouTube takes advantage of this extended capability right now.
How it's different: Other boxes also typically have some form of app support. However, utilising smartphones and tablets offers a lot of flexibility. YouTube brings some distinct advantages with the group playlist functionality.
Browser Streaming Is Not As Good
How it works: When Google can't build an ecosystem from scratch, the company has a habit of offering a complex workaround that technically covers the empty bases but isn't the best experience. This is what the browser streaming feature does. For starters, you can't use your phone to stream a browser tab. Mobile devices don't have the ability to stream anything to the Chromecast if an app doesn't have the functionality built-in.
The result is that laptops have an entirely different experience with the Chromecast. YouTube sharing via the site doesn't have the same group playlist functionality as using the apps. You can stream anything that Chrome can see, but it can get jittery if your Wi-Fi connection isn't that strong. If your connection slows or hiccups, the tab casting can't buffer, so your video will just skip over a portion. As long as your connection is solid, it's fine, but if not, the video can become unwatchable quite easily.
It's also not ideal for watching videos on the couch. Forgoing the remote control can kind of work when you're replacing it with a phone or tablet, but a laptop is big and clunky and not designed to be a handheld controller for something else.
Also, one note on playing local files: you can do it. Sort of. By opening a local video in Chrome and casting that tab, you can stream files you've downloaded to your TV. However, this is less than ideal. This also means that you're essentially watching a video of a video. This can result in a loss of quality. For a YouTube clip, that's not the worst thing. For that 1080p Blu-ray rip you made, it's borderline painful.
How it's different: The Chromecast's solution is a stopgap. Google has made a software development kit (SDK) available for developers to plug into the Chromecast directly, but until they do, tab casting only partially fills the void. For streaming content that's not available via an app, you have to pull out a laptop. This means that the remote that you're going to need will be dictated by which service you use to watch a particular video. Local file playback is similarly up in the air. In most cases, it may just be simpler to plug your laptop directly into the TV. Except, that defeats the point of most set-top boxes: to make things easier. Home theatre PCs have their purpose, but if you want something like the Chromecast to begin with, chances are this isn't going to be very satisfying for regular use.
The Chromecast Is Worth Exactly What it Costs
Ultimately, the Chromecast has a lot of potential. It's not quite Google's version of Airplay. Services that support native playback are actually using lightweight HTML5 apps and streaming content directly from servers. Flinging a video from your iPod to the Chromecast isn't quite on the cards yet.
The Chromecast is unlikely to dethrone any particular streaming box in the US in its current form, and Australian buyers may never see it if it doesn't take off. We can collectively check back in a year or so to see if developers pick up the platform, but for the moment it needs more proper app support to gain any real ground.