It's Free Macca's Breakfast Day And The Queues Are Tiny

When we heard about McDonald's Free Breakfast Deal promotion, we were expecting long queues and a lengthy wait. However, you should be served pretty quickly if our local outlet is anything to go by...

Over the next month, McDonald's Australia is offering free breakfast items each Monday morning, beginning with today's free Bacon McMuffin. There's no catch or additional purchase requirements (although there is a limit of 1000 freebies per store and only one item per customer).

The above photo is what the line looked like at McDonald's Circular Quay restaurant at approximately 8am. As you can see, demand for the free breakfast isn't particularly overwhelming.

"It's normally quiet on a Monday which is why we introduced this promotion in the first place," the manager on duty told us. "We expect it will probably pick up later in the morning."

We can't comment on the level of demand at other McDonald's stores but if you want to be served quickly, we'd advise turning up before 9am just in case. (We'll check back in in with our local outlet just before 10am and see if the lines have gotten any bigger.)

Update: We just checked back at the Circular Quay store (approx. 9:45am). The line was still tiny.

Here's what McDonald's will be offering for free each Monday:

  • Monday 29 July: Bacon and Egg McMuffin (value $3.25)
  • Monday 5 August: Hashbrown (value $1.80)
  • Monday 12 August: Small Orange Juice (value $2.85)
  • Monday 19 August: Sausage McMuffin (value $2.60)

Select outlets — including all stores in Queensland, South Australia and the Northern Territory — are not part of the promotion. Sorry guys.

Free Hungry Jack's Breakfasts On The Way?

As an interesting side-note, we asked our local Hungry Jack's if they'd be willing to match McDonald's free menu item today. The answer was "no", but the employee we spoke to did confirm that Hungry Jack's would be launching a similar promotion in the next week or so.

"We just got the email from head office. There's been no advertising yet but we're definitely going to run our own Free Breakfast thing soon," she told us.

Update: It turns out the Hungry Jack's employee may have been misinformed. We just heard back from Hungry Jack's who said there are no plans to roll out a 'free breakfast' item at present. Tch.


Comments

    Even free and no one wants it. It's true what they say, who needs Maccas if you have Subway! and Subway is FRESH!

      Not that maccas is any good but subway breakfast sucks big time.

      hahahaha. Freshly driven into the store from the freezer it has been sitting in for 6 months. I've worked at a cold storage distributor, nothing is fresh in subway. Also their egg is freaking terrible, microwaved and probably powdered egg.

      Last edited 29/07/13 11:11 am

      haha Subway have healthier options (of which most people do not choose) but don't be fooled by that fresh bullshit

      No, subway is not fresh, the egg is precooked and comes in frozen, as well as all the meat.

    There’s no catch or additional purchase requirements (although there is a limit of 1000 freebies per store and only one item per customer).

    Isn't the 1000 limit a catch?

      This isn't really a catch -- it does not actually affect the deal in any meaningful way. A catch would be if you had to buy a coffee to get the "free" McMuffin, for example.

        @chrisjager - the Maccas across from Central station did ask some girls in front of me to buy hash browns to get their free muffins.

          Do you mean they asked if they would like to add a hash brown to their order? They often do that anyway.

            No she said, is that all you want and when they said no she told them they needed to order something to get the muffins so they ordered two hashbrowns.

              Interesting. I didn't have that issue at the Circular Quay store (nor is it mentioned in advertising). My guess is a rogue manager added his/her own policy.

                In Brisbane they had the Double Bacon burger but you had to purchase a coffee to get it free

        I'd see this as a catch. You'd have to get in pretty quick if you want one, otherwise once the 1000 limit is reached (and once word gets out they'll be reaching that limit pretty fast), you dont get one. So yeah, the catch is get in early because this does affect the deal in a meaningful way - you dont get one.

    I got 2, 1st form to different locations so store hopping is ok and works

    I didn't know how I'd missed out on hearing this. Then I read:

    "Select outlets — including all stores in Queensland, South Australia and the Northern Territory..."

    That's more than a few "select outlets".

    Was at that Circular Quay restaurant at 8:30 this morning and it looked exactly the same. Absolutely dead. Although I'd not heard about this offer anywhere except for here on Lifehacker...that may be why there's no lines

    Tastes like shite, they can't even give it away. The promotions running in NZ too, but it's the same pathetic story over here.

    I bet Tweed Heads falls under the Queensland jurisdiction with this promotion like we always seem to.

    Australia seems to be losing taste for this chain.

    There are currently news articles up talking about their current investor meeting where they discuss Australia's sales been substantially reduced.

    Hopefully the days of poor assembly, reheated cardboard, shredded iceberg lettuce and yellow american cheese are soon to end.

    Such horrible instant tripe.

      Yeah Bacon + Egg + Cheese on a muffin. Can't think of a better breakfast. The English have lived on Bacon and Eggs for breakfast for centuries.

    Since watching Ep 02 of Orange Is The New Black... I simply can never look at an egg and bacon muffin the same way again... even for free.

    Bummer, I wanted to go, but I was running low on time and expected the queues would make me late... Oh well.

    I'm done with McDonalds forever because of their plans to build a 24 hour store in Tecoma.
    Even free food would not entice me to go back.
    http://www.change.org/en-AU/petitions/mcdonald-s-abandon-plans-to-build-a-massive-24-7-store-opposite-the-kindergarten-in-tecoma

    Last edited 30/07/13 12:42 am

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