Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: Hungry Jack’s Ultimate Double Whopper and Deluxe Country Burger.
Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we’ve decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.
When we started the Takeaway Truth series a few months ago, we purposely held off on featuring Hungry Jack’s. The reason for this was simple: we knew it was going to be awful and anything that followed was sure to be anti-climactic.
Of all the fast food brands operating in Australia, Hungry Jack’s is probably the guiltiest of using “poetic license” to sell its products. Their food doesn’t look especially worse than the competition, but the images used to sell it are farcically inaccurate — it’s the fast food equivalent of showing a Ferrari to sell a Goggomobil.
Below is a side-by-side comparison of the Ultimate Double Whopper and Deluxe Country Burger as they appear in reality and on the Hungry Jack’s website.
(We feel compelled to point out that we did not manipulate these burgers in any way: this is exactly how they appeared when we pulled them out of the box.)
Ultimate Double Whopper
Wow. Just… wow. We don’t feel a critique is necessary here. Just look at it. The only ‘whopper’ in that photo is the big fat lie Hungry Jack’s is selling us. Terrible.
Deluxe Country Burger
We suppose the Deluxe Country burger isn’t too bad — if you ignore the almost complete lack of salad and the fact that the meat patty looks like a dog poo. (These are difficult things to ignore, admittedly.)
On a side-note, the meat looks considerably thinner in the marketing image, which is contrary to most fast food adverts. While most customers would probably be pleased by this, it still counts as a marketing inaccuracy. (There’s simply no way that’s the same style patty in both images.)
We didn’t think anything would top KFC’s Grilled Taster Box but Hungry Jack’s has somehow managed to do it. The poop-patty tipped it over the edge.
Truth Rating: 2/10
Which fast food franchise or menu item would you like us to tackle next? Let us know in the comments section below.