What Will Be The Next Data Storage Unit?

The volume of data we’re storing is growing exponentially. It’s growing so fast that we may not even have the right units of measure defined yet.

Photo: Ethan Miller/Getty Images

Yesterday, I chatted with Robin Gilthorp, the CEO of Terracotta. Terracotta’s business is all about using in-memory data storage to accelerate access to critical business data. During his presentation he noted the rapid growth was outpacing the terminology we have:

We’re running out of ways to express how much data – terabytes, exabytes, petabytes. I’m proposing hellabytes – a hell of a lot of data.

We noted the existence of the yottabyte yesterday, but even that may not be useful for long. What’s your proposal for the next data storage unit of measure?

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