Foxtel has launched a new internet delivered TV service dubbed Foxtel Play in a bid to make further inroads into the lucrative IPTV market. The new service will be available for a range of TVs, consoles and mobile devices, including Android handsets. Better yet, it requires no lock-in contract to join.
Foxtel picture from The Ink Project
Foxtel Play was unveiled at the ASTRA conference in Sydney today by Foxtel Chief Executive Richard Freudenstein. Freudenstein said the new platform would allow for more flexible price points to suit varying budgets. Channel subscriptions are genre based and start at $25 per month with no lock-in contracts.
Foxtel is hoping its new offering will act as a springboard for non-Foxtel customers on their way to the full service.
“This is a perfect new way for those people who have not yet experienced Foxtel to enjoy our popular content,” Freudenstein said at the event. “[The service] combines the ease and portability of internet connectivity with fantastic entertainment to welcome a whole new set of customers to Foxtel.”
Foxtel Play will allow customers to watch TV shows and movies on “selected TVs and games consoles” which currently remain a mystery (although existing Foxtel partners Samsung and Microsoft/Xbox are pretty safe bets).
The service will also be accessible on compatible smartphones, tablets, PCs and Macs via the Foxtel Go app. This will include some Android devices; a platform that was previously not supported by Foxtel Go.
The service will provide access to over 40 live streaming TV channels along with 2000+ catch-up programs and movies. The specific channels are being kept under wraps at the moment, but will include “premium” drama, documentaries, entertainment, kids and live sports.
Foxtel Play will be available in June across 3G/4G networks and WiFi connections. Additional information about compatible devices and channel pricing/packaging will be announced closer to launch.
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