Design

The Psychology Of A Well-Designed Business Card

Business card design is an art, but you don’t have to dig into the details of graphic design just to make a simple card. UPrinting has listed a few ways you can use psychology to your advantage when designing your business cards.

Picture: Connor Turner/Flickr

UPrinting’s advice is straightforward enough that anyone can take something away from it. For instance, whitespace on business cards gets special emphasis:

Another element to consider is more whitespace is generally associated with sophistication while less whitespace is often associated with cheap design. This helps explain why so many business cards take the simplistic approach and include the basic text, a lot of whitespace, and maybe a few engaging graphical or design elements.

UPrinting also digs into typeface choice. If you’re struggling to choose which font works best for you, the suggestion is to go with your gut:

They all have a completely different vibe, right? One trick for picking a font is to type out certain characteristics you think the font might possess in that specific font. Is it fun, energetic, tense, etc.?

Seeing the words in the font they potentially correspond with will help you determine if it’s a good match. Also, consider if you can identify the opposite mood of the font. If you can’t, that probably means it’s not very clear and you can pick a better option.

If you want to make your business card stand out, keep an eye on psychological cues. While it’s not an exact science, the idea that a thoughtful design makes your business cards more interesting certainly isn’t new. According to UPrinting, it’s not as hard as it seems. Once you’re done with the design, you have a lot of options to get them printed cheaply.

The Psychology of Business Cards [UPrinting via Wall Street Journal]


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