IKEA is a great place to snag cheap furniture and household goods, but the stores are designed to keep you browsing for hours. If you follow the path laid out for you, you can lose a whole day inside. If you need to get in and out quickly, just go in through the cash registers instead. Here’s why it’s brilliant.
Photo: The Consumerist.
Every IKEA is designed with psychology in mind. You enter and you’re dropped in the showroom, where you’re expected to browse mocked-up rooms, sit on couches and check out kitchens, picking up random items before you even hit the marketplace.
Going in through the registers saves time and makes it less likely you’ll buy random extra items. You can go online to research where the goods you want are located in self-serve, or use the in-store computers. It won’t work as a strategy if you’re just looking for ideas, but for dedicated shopping missions it saves a lot of time.