We’re seeing a weird (and unpredictable) knock-off of US Black Friday/ in the form of Click Frenzy. Apple meanwhile is repeating its habit of the past couple of years and having its own Black Friday Sale on November 23. If previous experience is any guide, it won’t be anything to get too excited about.
When Apple staged a similar sale event last year, we were largely underwhelmed by what was on offer. In particular, the discounts that Apple offered on iTunes cards and Mac models were actually weaker than the bargains you can score elsewhere throughout the year. As we’ve often pointed out, 10 per cent off sales for Mac gear occur regularly at other retailers, as do 25 per cent off deals for iTunes cards.
That doesn’t mean you should totally ignore the sale if you’re in the market for some Apple gear, but don’t fall for the hype and assume that the deals are actually the best ones you can get. Do your research. Smart shopping involves more than just rocking up for a single-store sale.