How Long Will You Wait For An Online Store To Load?

Online shopping is much faster and more convenient — unless the store you’re buying from is slower than Slowy McSlow on the slow bus to Slowtown. If you’re buying something like tickets you might have to suck it up or use sneaky alternate methods, but just how long will you wait around on a regular shopping site?

Picture by Conny Leigl

A survey of 500 Australians conducted by Roy Morgan (and sponsored by hosting provider Rackspace) suggests that 44 per cent of us will leave a shopping site if it takes more than 15 seconds to load. That number rises to 70 per cent at 30 seconds, and 90 per cent at a minute.

15 seconds is a mighty long time when you’re staring at a screen, so I’m surprised the number isn’t actually higher. But I’m wondering more broadly:

Feel free to expand on your reasoning in the comments. As a side note, 90 per cent of respondents said they shopped online for themselves rather than for others. You’re missing out on good-value gift options there, people!

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