Whether it’s presentation-style or a blog post about the launch of your new work, the idea is pretty simple. When you have a concept you want to bring to fruition, write about it like it’s done. Once you do, you can transfer over that excitement to your task list for a constant reminder of how cool your work will be when it’s finished. Sometimes it can be pretty tough to stay motivated when you’re committing a lot of time to a given project, and you wish you could get back the same feeling you had when you started. This might be the way to do it.
Announcement-Style Development [@holman on Twitter]
Michael 'MC' Carter
Friday, October 14, 2011 at 9:44 AMGreat example of beginning with the end in mind. In our field (professional services marketing) this equates to writing the “selling copy” (for the promotional emails, blog posts, direct mail and webinars to promote a new service) before building the processes to deliver the service. After all, no point being able to deliver a service (or product) if no-one’s going to buy it! As the old saying goes, “Nothing happens until someone buys something.” And if you’re not jumping out of your skin with excitement when you are writing the selling copy (i.e. explaining all the benefits), then you’
re not buying it, and chances no-one else will. Thanks @holman for this ‘Apple-esque keynote’ analogy, as we can all relate to it.