Kogan Says It Is Sending Out Some Free TVs

Kogan's offer to give a free TV to anyone who found a cheaper price on a comparable model raised a lot of interest last week, and also a lot of scepticism: many readers predicted it would avoid any payouts by carefully manipulating its terms and conditions. In its latest post on the scheme, Kogan says it is indeed sending out some TVs as a result of the promotion.

The post identifies four people who will be sent a TV, including one who talked about their win on our sibling site Gizmodo. Unsurprisingly, however, the main result of the promotion has been that JB has dropped some prices and then Kogan has dropped its matching prices just below that level. Sure, that doesn't mean you get a free TV, but it does drive down prices.

The bigger challenge — and the one we don't see Kogan doing in a hurry — would be price-matching more generally, not just with specific retailers. But if prices are lower for a while, I'm finding it hard to see that on balance as a negative. Your thoughts?

Kogan


Comments

    the price may drop on comparable units, but I can see this driving the price up on units that are unique to a particular retailer.

    Good on em I say, They still have a ways to go before they can produce products that are at the very least as good if not better! But they are trying to be a competitor, and that's a good thing! #]

    After the shonky scheme i wouldnt never purchase anything from Kogan. Even if JB charged $100+ for the same item i would gladly hand it over to them. You cant buy consumer confidence

      What shonky scheme was that? #]

    I had a look and found a cheaper TV at JB Hifi ($399), I also sent an E-mail to Kogan, since then Kogan has dropped the price of their TV from $439 to $327.

    As per their promotion, I will be sent a free TV!

    Kogan not only met JB's price, they beat it. I much rather the Kogan TV over JB's ugly Soniq branded TV any day.

    This shows that Kogan is committed to their pricing and this is a win win for everyone.

      Well done dude! #]

      The phrasing of your comment is drenched in pro-Kogan drivel which makes me doubt that its a genuine comment.

      Lifehacker taught me how to look out for fake reviews :)

      Kogan employee perhaps?

        I have no affiliation with Kogan, in the past I have only purchased some HDMI cables but I have been looking to buy a new TV.

        I am hoping that the TV arrives this week as I paid for the delivery charge yesterday.

        I think that we have all become too cynical and if I was in your place I would feel the same.

        Deep down I still believe that Kogan was forced to give out some TV's in order to avoid any bad press, but either way it still means better pricing for all.

    "Sorry these TV's aren't the same"
    "Why not, they are both 1080p 120Hz panels"
    "This one has resistors made in turkey with gallium sourced from china where as your one has resistors made in chine with selenium sourced from australia."

    I found out about this just as I unpacked my new TV from JB..... I could have gotten one from Kogan for $100 less..... Ahh well

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