
Photo by Filipe Ferreira.
Nick O’Neill writes on his blog that if you don’t have a skill in high demand, like software development, you can still stand out in the marketplace by developing an industry-focused blog. We’ve mentioned using blogging to get a job during a recession before, but O’Neill offers very specific advice for using your blog to get a job offer quickly: focus on covering a niche topic in depth (not a mishmash of general topics) and write at least four times a day. This will both increase your knowledge and get you started on building a valuable network.
This strategy helped me prepare for unemployment before; if you have a similar experience or use blogging to build your personal brand, let’s talk about it in the comments. (And for help getting started with your own blog, take a look at all our previous blogging resources and tips.)
The Secret Formula to Never Being Unemployed [Nick O'Neill]




















James
Friday, July 22, 2011 at 11:10 AMCoffee sitting on laptop? Now I can see why Lifehacker has so many “How to repair *gadget* filled with *liquid*” posts.
Graeme
Friday, July 22, 2011 at 8:05 PMI’d hazard a guess that the majority of your readers are working in an IT related field. There are already an unreadable amount of high quality IT related blogs. What chance is there that any blog you create will do anything other than disappear amongst the noise?
Whilst searching for specific information I’ve sometimes been pointed at blogs which gave useful information though it is clear from the lack of comments on all posts that many have almost zero resonance with potential readers.
TN
Saturday, July 23, 2011 at 11:17 PMPick a niche in IT. Cover something really specific that you have an interest in and you don’t feel is covered well enough. Yes, certain topics are covered to death but you can always get more granular and find the right topic.
olearymo
Monday, July 25, 2011 at 9:19 AM+1