

A careful user will likely notice that she’s been dumped to an unofficial distributor in these instances, but it’s also easy to trust Google’s first result. In fact, often the first sponsored result is an ad that points to the same page as the real first result — for example, a search for Chrome results in an ad in position #1. That’s the same as the result at the true first position. The takeaway: Keep your eyes open, and make sure you’re heading to official download pages when you’re grabbing a piece of software via search.



















Southpatt
Saturday, April 16, 2011 at 10:32 AMIn Fairness, Google’s results shades the sponsored adds at the beginning. I have told my wife to ignore these and never click through them, but start at the first “real” result or refine her search some more