Almost One-Third Of Domino’s Pizza Sold Online

Here’s the latest nugget of data in the ongoing war between Domino’s and Pizza Hut for Internet (and iPhone) pizza supremacy: according to Domino’s, 29% of its orders are now placed online.

While Domino’s is now claiming 300,000 downloads of its iPhone app (up from 150,000 late last year), it’s worth noting that the 29% figure covers all online platforms — clearly ordering from your laptop is just as frequent a choice. Whatever the device, it seems clear that hitting the phones to make an actual call is becoming a less popular alternative.


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