Telling People About Digital TV Is Costly

7 responses to “Telling People About Digital TV Is Costly”

1. 

   Egg bert

   August 10, 2009

   How much have they spent on this in total? $66 million divided amonsgt 7.4m housholds is about $9 per houshold. A little more, and they could just purchase cheap set top boxes for all.

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2. 

   Andrew

   August 10, 2009

   It’s been costly for me in terms of time and effort too; I’ve had to explain the whole Freeview debacle twice already to my parents who, like me, were pretty confused about what it was and how it related to free-to-air digital TV generally.

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3. 

   Rob

   August 10, 2009

   That stupid Freeview campaign was ridiculous (& confusing)

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4. 

   Sam

   August 10, 2009

   Don’t bother with further education. When people can no longer actually get TV reception, they’ll learn pretty quickly 🙂

   Scary thing is, I’m only half joking.

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   1. 

      krzystoff

      August 10, 2009

      so true — when the ancient analogue system is cut off, they’ll go looking for the answers — all the government needs is a free recorded information number with a white pages listing — would probably cost a few thousand dollars to set up and maintain for the next five years.

      the overwhelming majority of australians (I’d say easily close to 95%) will have already switched to DVB-T or other newer technologies (eg. HD cable/DVB-S/IPTV), either by content choice or with the purchase of new equipment that includes those options (ie. you cannot buy a current model TVs without digital inbuilt);

      a small number of ageing consumers will have passed on to the afterlife, where all pay TV is free and there are infinite numbers of channels;

      lastly, a few people (~1%) will remain (the technophobic luddite types) who still don’t see the need for it, and will refuse to buy a digital setup no matter what carrots and sticks are there, they will be the same ones who throw their TVs away if they haven’t already, when the end-time of the analogue world draws near…

      I say, cut it off now, and we can all enjoy it sooner — in any case the gov’t doesn’t need to spend money on education, while there are tens of thousands of TV salesmen ready and willing to do it for virtually nothing.

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5. 

   topcat

   August 10, 2009

   I’ve given up on TV. I go to the web for news and information and watch DVD’s when I want mindless entertainment. No ads on DVDs and I can watch when I want to watch.

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6. 

   Ron

   August 10, 2009

   Why does the Government want to waste so much of our money. Leave it to the industry. Personally I will stay with my current equipment until 2013 and see what happens. Unless something breaks and then I maybe a digital ticked item.

   Can they provide a clear message.
   After all the date has been put off so many times. Wasn’t it 2008 at first.

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