Study Suggests Eyeballs Like Bing, But Google’s Familiar

A usability research firm, the Catalyst Group, performed one of those amazingly geeky (and neat) eyeball tracking studies on 12 people conducting searches. The results, combined with a survey, suggest that while Bing won out in layout, design and filtering, and drew more eyes to the top (i.e. sponsored results), Google familiarity and relevance kept it a favourite of three-fourths of users. [via TechCrunch]