Google Ads Preferences Manager Has An Aussie Twist

Even Google is finding it harder to make money in the current crisis, so it’s no surprise that the big G is pushing a new program that lets customers specify the kinds of advertisements they want to see served up by Google. You can specify which categories interest you (or opt out of the program altogether) using the Google Ads Preferences Manager. Touring through the whole list will take some time, but if you really do want to see more ads for “Nails Screws & Fasteners” or “MySpace Codes & Graphics”, that’s the way to go. Interestingly, while most of the categories are fairly geographically neutral, Australia is one of just seven specific destinations you can specify as a preference under the Travel category. The settings are based on browser cookies rather than any existing Google logins.