Ze Frank On Executing Ideas Vs. ‘Brain Crack’

Ze Frank knows steady output, and the iconic video blogger knows why we put off acting on our ideas—we’re saving them as reassuring, addictive “Brain Crack.” (Warning: Bit of swearing in the vid). It’s actually an older clip, grabbed from a mis-fired 43 Folders feed burst, but Ze hits the nail on the head. He’d rather get his ideas out there quickly, even if they “suck the first time you do them,” because “not matter how much you plan, you have to do something for the first time.” In typical Ze Frank style, the clip cuts away to something almost entirely different at about the 1:30 mark, and there’s a chanting chorus of F-bombs—so if you’re watching at work, it’s definitely headphone material. But it’s also pretty encouraging stuff.