Comments on: Qantas And Woolworths Partnership Promises Frequent Flyer Points For Food

By: Angus Kidman

Angus Kidman — Tue, 16 Dec 2008 22:43:45 +0000

I don’t think this argument entirely stacks up. Yes, fuel discounts and points have to be paid for, but ultimately that’s a marketing expense. If the marketing department wasn’t spending money on loyalty schemes, it would be spent on brochures or TV commercials or other promotions. Whatever happened, that cost would be factored into the price of the groceries. Even Aldi does marketing, and you can bet the cost (like any business expense) is built into the price of the goods.

By: vik

vik — Tue, 16 Dec 2008 22:11:35 +0000

Like the coles/woolworths discounted fuel offers, this is a scam and is bad for consumers, and bad for the environment. Somewhere along the way, the fuel ‘discounts’, and frequent flier points get paid for. This is done by increasing the prices of the groceries across the board (relative to what they might be). So ultimately, people who do not use petrol or fly subsidize the people who do. This is why I do not shop at safeway or coles – there ain’t no such thing as a free lunch.

By: John

John — Mon, 15 Dec 2008 14:58:05 +0000

I don’t know if this is such a good idea for Woolworth. You don’t want the customers to think airline food every time they are going to buy groceries.