If you’re hanging out for your boss to unblock Facebook at the office and start using it as a communications tool, you might be waiting a while. An survey of 500 executives by Avanade found that 60% had no plans to integrate social networking tools, even though the majority recognised that incoming staff were likely to want access to them. The main justification offered was a negative impact on productivity, an excuse which increasingly lacks credibility (especially if the alleged time wasters have Net-enabled mobile phones anyway). What excuses does your company use for banning social networking sites? Tell all in the comments.
Alex Manchester
September 9, 2008 at 2:12 PM
Hi Angus,
While productivity is mentioned as a fear by “more than half” of the respondents, that’s not the main justification given:
“The key barriers to adoption of social media technologies are:
• concerns about security (76 percent);
• senior management apathy (57 percent); and,
• fear of using unproven technologies (58 percent). “
These findings are similar to those of a survey I managed in 2007. Not much has changed it seems.
Alex
http://www.alexmanchester.com
Productivity worries come in fourth.
Report PermalinkTom
September 9, 2008 at 9:57 PM
Interesting that most companies still don’t get it. Contrast this with Deloitte’s approach:
http://www.theage.com.au/news/businessinnovations/doing-it-by-facebook-instead/2007/10/15/1192300731338.html
Report PermalinkAlex Manchester
September 10, 2008 at 8:57 AM
Deloitte did a big Deloitte Film Festival YouTube campaign with their employees creating the content.
http://www.youtube.com/user/DeloitteFilmFest
Well out in front compared to most.
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