Microsoft (or rather it’s PR company) made Fortune magazine’s list of the 101 Dumbest Moments in Business list for 2007, for its gaffe when it inadvertently sent a dossier on Wired journalist – to the journo himself. The 13 page dossier described him as “tricky” among other things – and of course became a pretty meaty story for Wired itself. That little PR disaster is old news, but I thought Fortune’s list might make for some cruisy Friday afternoon before Christmas reading. :)
Gerry
January 3, 2008 at 11:38 AM
Thx Sarah,
And for a list of other similar PR disasters (including some Aussie specific ones) check out my PR Disaster blogsite:
http://www.prdisasters.com/?p=479
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