Microsoft makes the “101 Dumbest Moments in Business” list
Microsoft (or rather it’s PR company) made Fortune magazine’s list of the 101 Dumbest Moments in Business list for 2007, for its gaffe when it inadvertently sent a dossier on Wired journalist – to the journo himself. The 13 page dossier described him as “tricky” among other things – and of course became a pretty meaty story for Wired itself. That little PR disaster is old news, but I thought Fortune’s list might make for some cruisy Friday afternoon before Christmas reading. :)
- Next Post: Set Up TimeVault on Ubuntu Systems »
- « Previous Post: Check Your Aiport’s Delay Record Before You Travel

Comments
Thx Sarah,
And for a list of other similar PR disasters (including some Aussie specific ones) check out my PR Disaster blogsite:
http://www.prdisasters.com/?p=479